China's Robot Industry Has Ushered In A New Opportunity

China's robot industry has ushered in a new opportunity. As a leading brand of China's autonomous robots, Easton, relying on the core technology advantages of the whole robot industry, adheres to an open mind and works with its core component partners to innovate technologies and products. Providing users with high-precision and high-quality robot products and services with digital and intelligent manufacturing technology. Adhere to the development concept of common growth, work with partners to refine and subdivide industries, provide digital solutions in metal processing, new energy, welding, 3C electronics, and other industries, create a benchmark digital factory, and fully tap the value of the data industry with differentiation and professionalism. Only when the ecological chain of China's autonomous robot industry cooperates upward and the whole industrial chain of the upstream and downstream work together can we share the new opportunities in the era of intelligent manufacturing and tap the dividends of the digital industry.

"Opportunity period" is also called "market opportunity". It is a macro time environmental description, and there are many related elements constituting the judgment of the "opportunity period". From the R & D and innovation of the upstream core parts, the layout of the whole product line of the midstream ontology manufacturers, the business model reconstruction of the downstream system integration market, and the joint efforts of various forces to jointly promote the collaborative development of the domestic robot industry.

New changes have taken place in the industrial competition environment due to the breakthrough of domestic vanguard troops.

In 2021, Eston, as a domestic robot head enterprise, achieved sales of more than 10000 sets. The increase in sales volume means the continuous expansion of market coverage and the continuous improvement of market recognition. At the same time, relying on the full range of robot product lines, Easton has achieved coverage in the fields of SCARA, small six-axis robots, medium and large load robots, and heavy load robots. Easton's product load in the six-axis robot field covers 6-600kg and has a large number of application cases in metal processing, woodworking, lithium battery, photovoltaic, palletizing, and other industries.

The upward breakthrough of the first echelon of domestic industrial robots will create a "windbreaker" effect for domestic robots. From 2010 to 2017, all domestic robot brands have been committed to finding and creating opportunities to promote the trial of end users in the downstream market. From the micro level, an enterprise has set a regional or industrial benchmark case, and at the macro level, it will also drive the overall development of the domestic robot market.

As a new force in the robot industry,  the brand influence of domestic brands has been limited in small market segments in the early stage. When the "morale" and "power" of the leading team of domestic brands are growing and expanding rapidly, the overflow of its brand value will bring improvement to the overall autonomous robot brand.

Therefore, we can see that Apple in the consumer electronics industry, CATL in the lithium battery industry, and other industry leaders have begun to actively introduce domestic robot brands. With the development of the domestic robot pioneer team, the competitive environment of "brand designation" of end customers has been broken, and the product competitive market has entered a new stage of product strength competition.

The rise of new head enterprises and new industries promotes the restructuring of the system integration market.

With the continuous landing of 3C electronics, lithium battery, photovoltaic, automobile, and other industrial system integration brands on the science and technology innovation board and the growth enterprise board, the business of system integrators in the middle of the robot industry chain began to expand. Some developed from the product end to the special equipment market, and some entered other fields at the business end.

In the last round, the competition pattern of the system integration market, which was divided by the interests of the automobile industry, changed completely. At the same time, with the continuous improvement of the financing environment of the domestic robot manufacturers, the support of the ontology manufacturers to the system integrators has also been strengthened.

The development of the intelligent manufacturing industry is also broadening the dreams of system integrators.It is not out of reach to join hands with solid partners to rush to the science and technology innovation board. This mutual perfection is one of the manifestations of the value empowerment of the industrial chain.

As the intermediate link of the industrial robot industry chain,system integration plays the role of customer development, project implementation, follow-up service, product innovation in cooperation with ontology manufacturers, and co-advance and retreat with ontology manufacturers, forming a cooperation mode in which industrial robot ontology manufacturers and system integrators mutually improved.

According to the research of the robot industry Research Institute of high technology (GGII), in the first half of 2022, the market growth of lithium battery, photovoltaic, new energy vehicles, and other industries was significantly accelerated. In addition to the delivery pressure of industrial robots, system integrators are facing the situation that the number of projects is increasing and the project landing cycle is more strict. Therefore, the delivery pressure of the system integration market is as heavy as that of the ontology manufacturers. Focusing on the competition in the service market has become the focus of a new round of competition in the window period.

The robot downstream application market moves from "differentiation" to "specialization".

The "specialized" competition is different from the "differentiated" competition proposed by various robot manufacturers. Differentiation focuses on more detailed industry classification, and the new round of window period emphasizes more specialization in the incremental and stock markets. In addition to tapping the growth points of new markets, relying on professional solutions, comprehensive products, and new products to tap the profit growth points of the stock markets is also a manifestation of specialization.